Site Identity is related to the site title & tagline your website, website logo, and site icon. It helps to represent your website in front of your audiences.
Here you can insert your website logo, website icon and title and tagline.
Note: You can not insert website logo and title & tagline at the same time. Because website logo and title & tagline share same space in the header area. You have to either use your website logo or work with your website title & tagline. You can not use both at the same time
Click on Dashboard>Appearance> Customize> Site Identity
Upload your website logo by changing the existing default logo. You can change the logo or remove the logo if like to make changes. Image size should be considered while uploading the site logo.
Site Title & Tagline
Site Title & tagline is related to your website title and your website tagline. To show site title & tagline in your website you have to remove the website logo and enable display site title and tagline option.
Enter your website name in the title and write a message you want to deliver in the tagline box. You can change the colour of the site title and site tagline by clicking on select colour. You have to publish and refresh to see the change.
Site Icon is related to the website icon that is visible in the browser tap section. Here you have to insert an icon image of your website. You can change and remove the site icons according to your choice. Image size should be considered while uploading the site icon.